By Todd Brown
If you’re at all like me, you’ve been paying close attention to the two presidential candidates and the promises each have been making.
Personally, I don’t watch much TV. But, when I do, it’s typically “Hannity and Colmes” or Glenn Beck or one of the other political news programs.
As a marketer, I’m not only interested in what they have to say about their policies and values for my family (and chiropractic), I’m also fascinated with how they campaign and position themselves to Americans. There’s a treasure trove of marketing and practice-promotional nuggets we can reap from even a cursory observation of what we see from both campaigns.
For example, one thing both campaigns attempt to do… often times quite poorly… is align their candidate’s message with the what American’s are thinking and feeling.
In other words, advisors behind both of the presidential parties understand that in order for their candidate to deliver a powerful and impactful message, its contents need to line up with what is already important and relevant to people.
This is a powerful persuasion idea that marketing legend, Robert Collier, coined years ago within the advertising world as “entering the conversation already going on in the mind of your target audience”.Robert Collier
It’s based on the simple idea that if you want to grab people’s attention, you need to start where they are, and only then lead them to where you want them to be.
In other words, the start of any marketing message should always flow right into what your prospective patients are thinking and talking about at that given time.
When done correctly, this radically improves the likelihood that your message will get the needed attention it requires, if it’s going to have any impact.
Unfortunately, this is completely foreign to the way most chiropractors go about crafting and distributing their marketing message.
When it comes to advertising or marketing, what most chiropractors do is focus on what they offer prospective patients in their office. Period. Usually no more or less.
Not only, then, is the typical chiropractic marketing message void of emotional benefit statements about what prospective patients can expect to receive from the doctor’s care, there’s almost always zero perceived relevance or timely importance within the message, and there’s no entrance into the conversation already going on in the mind of prospective patients right now.
And, because of this, the average chiropractic marketing message is often viewed as nothing more than an irrlevant, unimportant, non-attention-deserving, intrusion or annoyance.
Because to the people who come across this kind of chiropractic small space ad or postcard or free standing insert, it has nothing to do with what’s important to them or pertaining to what’s on their mind right now. Hence, to them, there’s no need to pay much attention to it or take it very seriously.
This is certainly no way to go about trying to capture and hold the attention of your target market - the first step in any chiropractic marketing campaign.
So, how do you “enter into the conversation already going on in the mind of your target audience”, specifically with your chiropractic marketing?
Well, you start by asking yourself what’s going on in the news or with certain trends that are likely to be on the mind of your patients and prospective patients.
Then, you think about how you can link these news items and events with the care you provide in your office.
For instance, if you have a massage therapist in your office, you can link what’s going on in the economy with an increase in stress levels, and hence the need for regular massage therapy to combat it.
You can link the choice people have between presidential candidates with the choice people have with their health and wellness approach.
You can link the corporate bailouts with chiropractic in your office, by talking about how chiropractic care can be their “health bailout” to rescue them from possibly years of physical health decline… just with a much lower cost. 
You could even link your chiropractic marketing messages to big sports events, celebrities in the news, popular television shows, and so on. This is a great way to jump into the conversation going on in their minds.
The point is really pretty simple:
Always keep your chiropractic marketing and advertising campaigns relevant to what’s going in your target market’s lives. Figure out what’s on their minds and what their talking about, and then link your marketing to those topics.
This is how you capture their attention and open the door to deliver your ultimate message about chiropractic care with you, in your office.
Todd Brown is the creator of 9 FREE Chiropractic Marketing Videos that reveal the automated practice-building technology that gets you 17+ new patients every single month - on total autopilot. To claim your free
chiropractic marketing videos go here: http://www.TheChiropracticDashboard.com.
Tips On Affiliate Marketing
By Mostafa Mostafa
Affiliate Marketing is the in thing today. A lot of people today are making money on the web simply by working as an affiliate marketer. Want to know more about it? Read on as we tell you more
It is all about working in groups! In addition, this is nowhere proved better than in the World Wide Web. The internet has become a fast-growing mode of marketing today because people are spending a lot of time in front of their computers. Hence, it is imperative that there is big buck in this business. And to maximize ones resources one must co-operate and co-ordinate to garner niche in this highly competitive market. The rise of affiliate marketing is a result of such joint internet business plans.
Business organizations, irrespective of their size, want to increase their visibility on the net. More clicks on the website can translate into more prospective customers. Affiliate marketing is based on the principle of diverting a visitor from an affiliates site/page to the main companys website. The affiliates earn some revenue in this re-routing process. Affiliates can be management firms, networks, search engines, internal marketing teams or a sister concern/partner of the bigger enterprise.
The process mainly utilizes the standard internet optimization techniques, cyber ads, customized e-mailers. However, newer tools like creating interesting reviews about the particular service/product/offer etc. on the affiliates web page to promote the mother company or partner is gaining popularity quickly.
However, it is important to understand the world of internet marketing in general and affiliate marketing in particular before venturing into this business. After all, different business firms require different marketing instruments to succeed.
Browse through the list of such services offered by your affiliates and check out the best deal for your organization. Web banners and advertisements are often used to attract the prospective target market. But learn about the technicalities like domain and hosting and HTML before delving into this.
A better research over the net can inform you about affiliate programs that offer lucrative discounts of up to 35%. Always compare and contrast the different rates and offers of the affiliates. The reputation and authenticity of the affiliate is of utmost importance.
How does it feel to be an affiliate? After all, they are the people who drive internet economy by opening up avenues of publicity for your brand or services. Earning money in this field would have been extremely difficult without the help of the affiliates in marketing. Infact if you do not produce your own product you automatically fall into this important business category. www.wealthyaffiliate.com is one such valuable site, which cannot dare to miss!
Wealthy Affiliate is a name associated with internet business success. Increase your revenue earnings and redouble your exposure with this educational institute that teaches you everything you wanted to know about internet marketing. Browse through the tutorials and guides or ask for a membership and utilize ad tools like keyword optimization process and campaign planning programs to fully utilize your companys potential.
And to top it all you can shoot all your queries any time of the day to Carson & Kyle, and expect to be satisfied quickly and completely. The forum at this site too can help you understand the trade secrets of marketing directly from the men in business.
Under $30 per month, Wealthy Affiliate is the cheapest marketing help group available over the net. Optimize your earning by spending a negligible amount of fee to become a marketing expert.
Mostafa Omar is author of this article on Affiliate Marketing.
Find more information about
Internet Marketing here.
MLM Is Not Gambling Or Sin Because Of This…
By Lou Casali
Multi Level Marketing or Network marketing is closely related to gambling, but it not a devilish sin as gambling if you perform too high; however, it has an element of moral value that is not there in gambling at all.
Let use explore on how and why?
There is one winner and many losers in gambling.
Similarly, there is one big winner and many small winners in network marketing and of course there are some that do nothing more than purchasing the membership kit.
The one that gains the big winner label is the one that makes the most money like in a gambling system, but here there are not many losers, but there are many tiny performers. Many tiny commissions from the down line form the Lion’s share.
Perhaps the winning person in MLM is he who managed to receive his share, the Lion Share, because he started early and created many down lines very early. Rather than suspecting the system, he worked to make the system good beyond doubt. He was not ready to listen that he cannot!
Again, he is just the one in the thousands, where others are still in the system arguing if they can become rich and were not becoming rich at all because they were making tiny sales and tiny recruitments.
What made him different from others was that he knew working is the only way to become rich. He worked harder than those below him. Thus he gained his multiple tiny shares of those below him and his reward of continuing to be different and hard working than others was the sum of all tiny shares from many sources equaling riches!
How MLM is different from gambling and how it is related to the concept of gambling?
- Gambling does give life changing money, but at the expense of 100 losers.
- You take the lunch off the table from many people to make yourself better in Gambling.
- They starve, but you are overfed in Gambling.
- They loose, you win in Gambling.
- Gambling is total rip off, strip off!
- The more number of strip-offs you make, the more money you win.
But network marketing is lot better than gambling and it is not a sin like gambling for many reasons below:
-Network Marketing does give you life changing money, but with the contribution of the percentage of the earning of many 100 down lines.
-You DO NOT take the lunch off the table of your down lines, but you get a reasonable share from their lunch.
-Two shares is enough to serve you a meal
-When you get 4 shares you spend it on clothing
- When you get 6 you spend it on mobile phone bills
-When you get 100 you feed your home.
-When you get 1000 you land up to the so called luxurious level.
The beautiful thing about network marketing is every time you eat your share, someone have found an answer to their hunger and they are giving you the royalty money to you for having introduced them to the system.
You donate money to god because you believe he guided you. Your down line donates a share to you because you guided them to the system.
The money you get in network marketing is a token of thankfulness. It is good money. It has happiness in it.
You get your money after someone has fed themselves. You do not let anyone starve in network marketing like gamblers to.
Every share has a moral virtue to it.
The numbers of shares that you receive matters in network marketing.
LC is a professional network marketer who specializes in teaching others how to be successful with network marketing. If you want to get in touch with LC or learn more about network marketing success, Just click here
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