Internet Traffic Money

By Frank Rumbauskas

 Google AdWords is a fire breathing-dragon that cannot be tamed! Well, at least that is what many internet marketing professionals think. Today we are going to teach you how to slap a muzzle on that puppy and make it heel.

Most people who start out in the internet marketing business begin on a shoestring budget and fear pay-per-click advertising programs like Google AdWords. They are afraid that they will spend too much money on advertising with little or no return on their investment. This is a legitimate fear and we have all felt it but some of the best traffic that you will ever get will come from an AdWords campaign. All you have to do is understand the program and how to make it work for you.

The first thing that you need to understand is how the Google AdWords ranking system works.

There are a number of factors taken into consideration when Google determines the ranking for an advertisement.

1.) Maximum Bid Price

This is the thing that scares many people when it comes to running an AdWords campaign. In most pay-per-click programs this bid is the deciding factor when determining the placement of your ad. In those programs the highest bid gets the highest spot. Not so with Google AdWords. There are other factors taken into consideration in determining placement.

2.) Relevancy

Weight is given to relevancy by AdWords. If one ad is more relevant to the search input it may appear in a higher position.

3.) Click Through Rate (CTR)

Google AdWords records the CTR for your keywords, groups, and phrases from the day you begin using the system. The historical CTR of your campaign can affect both ad placement and cost. A high CTR can result in higher ad placement and at a lower cost.

This is the biggest challenge for new users. When you first begin using AdWords you will have a historical CTR of ZERO. This presents a problem but there are ways to improve your CTR score such as using keyword macros and other techniques.

4.) Quality Score

This is very important for all internet marketers. There are a number of factors taken into account when determining your quality score. These are click through rate, relevance of ad text, historical keyword performance, and the landing page.

Yes, your landing page can have an impact on your quality score. Google says “Your landing page must be true to what your ad copy promises.” If you ad copy promises a free report then your landing page must have an open download link. In the eyes of Google free means just that …free, not in exchange for a name and email address. Avoid using the word “free” in your ad copy if you are sending visitors to a squeeze page that requires that they submit their name and email address.

Google AdWords is not the mythical fire-breathing beast that it appears to be once you understand how it works. Understanding the AdWords ranking system is the just the first step in turning the dragon into a house pet.

Frank Rumbauskas is a New York Times bestselling author and a Google-Certified AdWords Professional. He has created several highly successful businesses using AdWords alone. Click here to download 10 chapters of Frank’s powerful Google AdWords system.

Income Traffic Generation Online

Cost Effective Advertising Ideas For The Home Business Owner
By Chris Simpson

 If you are running your own home business, no doubt you know how important advertising is to your business. However, often the costs of advertising can get out of hand. Of course there are some ways that you can advertise today without breaking your fragile budget at this point in time.

It’s important that you figure out low cost options for advertising if you are going to be able to keep your home business afloat. Not sure how to advertise without spending a huge amount of money? Well, here are a few great cost effective advertising ideas that will help you get great advertising without overspending.

Email Campaigns

One great idea that is cost effective and a great method of advertising is to use an email campaign. If you are willing to do the work on your own, it really won’t cost you anything but time. This type of advertising is cost effective and it also can provide some great results. However, it can be time consuming. Finding a great autoresponder service is going to be key if you are going to make this advertising idea work for you.

Newsletters

Another great cost effective idea for advertising is to have a newsletter that you distribute. You can use an online newsletter or you can send out a hard copy of the newsletter as well. Make sure that the newsletter looks great and that it has quality information in it as well. This way you can reach people online and offline with a well written newsletter.

Business Cards

Business cards are a great way to advertise your home business without having to spend a huge amount of money. You’ll find that business cards are not that expensive so they are cheap and easy to hand out. Make sure that you have your contact information, such as phone number, email, and web address on the business cards as well if you want to see the best results. Believe it or not, these small cards can really provide you with some great advertising results without having to spend a huge amount of money.

Writing Articles

Writing articles today is one of the best methods of advertising out there and it is very cost effective as well. In fact, if you are able to write your own articles, it won’t cost you a thing. Simply write high quality articles and distribute them to article directories. They’ll include a resource box that basically advertises your site for you so you increase the traffic to your site. Many people are finding this to be a top way to advertise without spending a lot of money.

Chris Simpson is dedicated to helping people make money online by finding honest and legitimate work at home and home based business opportunities. Find legitimate work at home opportunities today at: www.HomeNetPro.com

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