How to Use AB (internet money website traffic) Testing To Transform Your Wimpy Sales Page Into A Profit Monster

November 20th, 2008 admin Posted in marketing |

By Tim Robinson

If you have been in the internet marketing business for any length of time you should understand that your sales pages must have a high conversion rate for success. Your sales page must entice the reader to open up their wallet and get out their credit card.

There are many successful sales pages but most likely they did not start out that way. A truly successful sales page should always be a work in progress. What worked wonderfully a few weeks ago may not be converting at a rate that is satisfactory now.

To super charge your sales pages you should be AB testing them. AB testing, also known as split testing is a process whereby you create multiple sales pages for the same product or service and track which of the pages has the higher conversion rate.

In order to be a successful internet professional you must convert visitors to customers. The internet is very impersonal in that you do not meet a prospective customer face to face or even have a conversation with them on the phone. All you have is your sales page to persuade a potential customer to buy. AB testing can be the difference between a sales page that converts one or two sales per week and one that converts 10, 20, 50 or more sales per day.

Here is an example of how I AB test my sales pages:

1.) Creation

I begin with a new sales page that I have created and then create two alternate pages. On these alternate pages I change a single attribute. On the first I may change the headline and on the second I reword the first paragraph.

2.) Traffic

Once the pages are ready I start sending equal amounts of traffic to each page. In most cases I run the test for 7 days.

3.) And the Winner Is

The page that had the best conversion rate was the one on which I changed the headline. This is the one that I will keep. The other two I keep in a folder on my computer so that I can review them occasionally.

4.) Repeat

This time I start with the page that had the best conversion rate in my previous AB test. Again I write 2 new pages and change a single attribute. This time I will not change the headline because it was the winner in the last text. Then I run my process again.

The key to developing an exceptionally powerful sales page is constant testing. When I have tested all elements of the page I begin the process again. This constant cycle of testing will increase both sales and profitability.

If you are not AB testing then you basically saying “I don’t care about how many sales I make.” If you are saying something similar to that statement, you do not belong in the internet marketing business. Now that you understand the process you can start testing and start creating a profit pulling monster where you wimpy sales page used to be.

Don’t Miss Out On My FREE Report - Top Secret Copywriting Techniques To Increase Your Sales By Over 214% In Under 24 Hours!

For An Amazingly Powerful Split Tester That Can Do Thousands Of Tests At Once, Track Every Single Customer And Automatically Improves Your Sales page For You, Check Out The Evolutionary Splittester

How Advertising Consumes Our Life
By Karl Sultana

Many of the techniques used by advertisers are often criticized by the public, but by and large most of the adult population sees advertising as an open book for anything new. In today’s world you don’t have to make an effort to know about things, the new products themselves come to you. With TV commercials, billboards all over the place and kiosks and shows happening in most busy market areas, advertising has become a normal part of the modern Western society.

Advertising encourages consumerism, as many products are bought by consumers, because they have seen it already in a picture or on the TV screen. But consumerism also means a better economy, because after all the advertiser only wants to sell his products or services, and if he is successful in doing that, his target is achieved. The industry has been criticized by many to promote only consumption and encouraging an economic mass production system. All that the product seller does through advertising is to lure the consumer, and if he gets lured, whose fault is it?

Since advertising has a major social impact on the consumers, especially on children and the teenagers, there must be some amount of transparency in their methods. Parents and educationists complain often about the ill effects of advertising, but they are the ones who can solve the problems by working with educational materials in schools. At home too, parents should explain to their children that advertising is a mere marketing strategy to encourage consumers to use their products. The actual popularity and financial gain of the company is linked to the product itself and not to its publicity alone.

The common complaint of the public is the misuse of advertising. When products and services are advertised, the advertiser should be truthful towards the customer. Haven’t we heard of politicians promising hoards of improvements just before the elections? As soon as he sits on his comfortable political position, he forgets all about his promises that were advertised to get his votes. The same applies to simple products like soap or the new gel pen in the market, but it hits the consumer as he spends his money and believes in the advertisement that he has seen.

Today’s consumer has been used to advertising and hence he treads the path of purchasing products and investing his money in it carefully. Public awareness is important and people often call or enquire from friends before falling into any trap caused by advertising.

The broadcast industry, the tourism industry and the print media rely heavily on advertising and hence in spite of the criticism, no country can lose the revenue that comes in through tourists and conventions. And after all, when a new product is launched, advertising is the only way to make it known to the people. Wouldn’t it be boring to use the same things for years together, without an element of change? Advertisements help to bring in this whiff of fresh air to make the atmosphere more cheerful and meaningful too.

Check out Karl Sultana’s organic search engine optimization techniques. The seo strategies you discover can help you get high rankings for practically any keyword you desire.

Income Traffic Generation Online